How Real Estate Agents Can Build Authority Online
Sarah Anstey Published on: 29/05/2025
Learn how real estate pros can build authority on social media by simplifying content strategy and showing up with clarity, not gimmicks.
Social Media Marketing
The Social Agent
Real Estate Marketing Insights for Agents and Teams
The Social Agent is the educational hub of White Birch Marketing. Led by Sarah Anstey and her team, this blog is designed to help real estate professionals understand what works in social media marketing, lead generation, and brand building.
Every post is created to be practical, clear, and relevant to the real world challenges agents face.
The Social Agent
Real Estate Marketing Insights for Agents and Teams
The Social Agent is the educational hub of White Birch Marketing. Led by Sarah Anstey and her team, this blog is designed to help real estate professionals understand what works in social media marketing, lead generation, and brand building.
Every post is created to be practical, clear, and relevant to the real world challenges agents face.
What You Will Find on The Social Agent
Social Media Marketing
Tips, strategies, and platform specific guidance to help real estate agents stay visible, consistent, and confident on social media.
Lead Generation
Educational content focused on attracting the right clients, building trust online, and turning visibility into real opportunities.
Branding and Content
Insights on creating a recognizable brand, developing strong messaging, and producing content that reflects who you are.
Latest Articles
Sarah AnsteyBrowse by Category
Social Media Marketing
View posts related to social media platforms, posting strategy, engagement, and consistency.
Lead Generation
Explore articles focused on visibility, audience growth, and converting attention into clients.
Branding and Content
Read posts about brand voice, content creation, and building a strong online presence.
Who This Blog Is For
Ideal Readers
Real estate agents
Real estate teams and brokerages
New agents learning social media
Experienced professionals refining their brand
Real estate professionals who want clear guidance
Learn From a Real Estate Marketing Expert
The Social Agent is written and curated by Sarah Anstey, founder of White Birch Marketing. Sarah and her team bring real world experience working with real estate professionals who want marketing that feels authentic and manageable.
Want Help Applying What You Learn?
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