The Social Agent

Real Estate Marketing Insights for Agents and Teams

The Social Agent is the educational hub of White Birch Marketing. Led by Sarah Anstey and her team, this blog is designed to help real estate professionals understand what works in social media marketing, lead generation, and brand building.

Every post is created to be practical, clear, and relevant to the real world challenges agents face.

The Social Agent

Real Estate Marketing Insights for Agents and Teams

The Social Agent is the educational hub of White Birch Marketing. Led by Sarah Anstey and her team, this blog is designed to help real estate professionals understand what works in social media marketing, lead generation, and brand building.

Every post is created to be practical, clear, and relevant to the real world challenges agents face.

What You Will Find on The Social Agent

Social Media Marketing

Tips, strategies, and platform specific guidance to help real estate agents stay visible, consistent, and confident on social media.

Lead Generation

Educational content focused on attracting the right clients, building trust online, and turning visibility into real opportunities.

Branding and Content

Insights on creating a recognizable brand, developing strong messaging, and producing content that reflects who you are.

Latest Articles

What to Post on Social Media When You Have Nothing to Say

What to Post on Social Media When You Have Nothing to Say

What to Post on Social Media When You Have Nothing to SaySarah Anstey
Published on: 10/02/2026

Don’t know what to post on social media? Use these simple content ideas businesses use to stay consistent and get leads.

Social Media Marketing
Social Media Mistakes That Cost Businesses Real Money

Social Media Mistakes That Cost Businesses Real Money

Social Media Mistakes That Cost Businesses Real MoneySarah Anstey
Published on: 04/02/2026

These common social media mistakes quietly cost businesses leads and sales. Learn what to fix before it keeps hurting your growth.

Social Media Marketing
Best Social Media Platforms for Businesses (What Actually Works)

Best Social Media Platforms for Businesses (What Actually Works)

Best Social Media Platforms for Businesses (What Actually Works)Sarah Anstey
Published on: 02/02/2026

Not sure which social media platform is best for your business? This simple guide breaks down what actually works and why.

Social Media Marketing
How Often Should a Business Post on Social Media?

How Often Should a Business Post on Social Media?

How Often Should a Business Post on Social Media?Sarah Anstey
Published on: 28/01/2026

How often should a business post on social media? Learn the simple posting schedule that actually brings visibility, trust, and leads.

Social Media Marketing

Browse by Category

Social Media Marketing

View posts related to social media platforms, posting strategy, engagement, and consistency.

Lead Generation

Explore articles focused on visibility, audience growth, and converting attention into clients.

Branding and Content

Read posts about brand voice, content creation, and building a strong online presence.

Who This Blog Is For

Ideal Readers

Real estate agents

Real estate teams and brokerages

New agents learning social media

Experienced professionals refining their brand

Real estate professionals who want clear guidance

Learn From a Real Estate Marketing Expert

The Social Agent is written and curated by Sarah Anstey, founder of White Birch Marketing. Sarah and her team bring real world experience working with real estate professionals who want marketing that feels authentic and manageable.

Free Resources for Real Estate Agents

Unlock 7 High Converting Canva Templates to Use Today

Create professional social media content faster with free Canva templates designed specifically for real estate agents.

White Birch Marketing

We help real estate professionals grow their visibility with strategic, done-for-you social media marketing.

Goffstown, NH

Services

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